Articles on: Wiraya / WOCS

SMS Regulations/Information

๐Ÿ‡ฆ๐Ÿ‡ท Argentina


  • MCC: 722
  • Dialing code: +54
  • Sender availability: Short Codes (shared available immediately, dedicated takes up to 3 months).
  • Country regulations: Avoid using bank and mobile operator names to prevent spam filtering.
  • Country restrictions: Gambling, political, and adult content is forbidden. Cross-operator promotions are blocked.
  • Recommendations: Use international phone number format. Avoid adding digits like '9' or '15'.



๐Ÿ‡ฆ๐Ÿ‡บ Australia


  • MCC: 505
  • Dialing code: +61
  • Sender availability: Alpha, Virtual Long Number, and Short Code senders.
  • Country regulations: No general restrictions, but Alpha Sender ID requires authorization before use.
  • Country restrictions: No adult, religious, political, or gambling content.


  • Gambling messages must follow strict rules (opt-in required, no inducements, only licensed operators, etc.).



๐Ÿ‡ฆ๐Ÿ‡น Austria


  • MCC: 232
  • Dialing code: +43
  • Sender availability: Alphanumeric, Short Codes, and dynamic senders allowed. International VLNs not supported.
  • Country regulations: Alpha senders may contain up to 11 characters; most special characters are allowed.
  • Country restrictions: Messages or senders containing MNO names are blocked.
  • Recommendations: None.



๐Ÿ‡ง๐Ÿ‡พ Belarus


  • MCC: 257
  • Dialing code: +375
  • Sender availability: Only alpha senders allowed. Registration is required.
  • Country regulations: Sender registration is mandatory. Messages must include opt-in/opt-out. Allowed send time: 9:00โ€“21:00.
  • Country restrictions: Political content forbidden.
  • Recommendations: Generic alphanumeric sender names are not allowed.



๐Ÿ‡ง๐Ÿ‡ช Belgium


  • MCC: 206
  • Dialing code: +32
  • Sender availability: Virtual Long Numbers and Short Codes only. Alphanumeric senders are not allowed and will be converted to Short Codes.
  • Country regulations: No specific regulations.
  • Country restrictions: Alphanumeric senders are blocked by regulatory authorities.
  • Recommendations: None.



๐Ÿ‡ง๐Ÿ‡ด Bolivia


  • MCC: 736
  • Dialing code: +591
  • Sender availability: Shared dynamic connections on Viva and Tigo; Entel uses Short Codes.
  • Country regulations: All traffic is treated as international by default.
  • Country restrictions: Gambling, political, adult content, and cross-operator promotions are not allowed.



๐Ÿ‡ง๐Ÿ‡ฆ Bosnia and Herzegovina


  • MCC: 218
  • Dialing code: +387
  • Sender availability: Alpha senders only. Registration is required.
  • Country regulations: No specific regulations.
  • Country restrictions: None.
  • Recommendations: None.



๐Ÿ‡ง๐Ÿ‡ท Brazil


  • MCC: 724
  • Dialing code: +55
  • Sender availability: Alphanumeric (requires approval), Short Codes (shared or dedicated).
  • Country regulations:


  • No Virtual Long Numbers.
  • Bank and MNO names must be whitelisted.
  • Marketing requires opt-in.
  • Allowed send times:


  • Weekdays: 08:00โ€“20:00
  • Saturday: 08:00โ€“14:00
  • Sunday: not allowed
  • Country restrictions: Gambling and political content forbidden. Marketing must include opt-out.
  • Recommendations: Use specific keywords for MO messages and always provide opt-out.



๐Ÿ‡ง๐Ÿ‡ฌ Bulgaria


  • MCC: 284
  • Dialing code: +359
  • Sender availability: Alpha, Short Code, Virtual Long Number. Generic sender allowed.
  • Country regulations: Promo messages must include opt-out. If a user unsubscribes, they must be excluded from future campaigns.
  • Country restrictions:


  • Direct advertising of gambling is forbidden.
  • Forbidden to imply that gambling solves financial problems.
  • Allowed: Game names, trademarks, lottery results, paid winnings.
  • Recommendations: Always include opt-out for marketing traffic.



๐Ÿ‡จ๐Ÿ‡ฆ Canada


  • MCC: 302
  • Dialing code: Yes (country code: +1)
  • Sender availability: Only dedicated senders allowed:


  • Long Code (10DLC if also used in the US)
  • Toll-Free Number (TFN)
  • Short Code (SC)
  • Country regulations: Marketing and transactional messages are allowed but require compliance and carrier approval.
  • Country restrictions:


  • Grey routes, number sharing, URL cycling, spoofing, spam, and traffic inflation are discouraged
  • DND (Do Not Disturb) is active
  • Recommendations:


  • Only message users who have opted in
  • Marketing messages should be sent between 9 a.m. and 9 p.m.
  • Comply with CASL (Canadaโ€™s Anti-Spam Law) and privacy regulations



๐Ÿ‡จ๐Ÿ‡ฑ Chile


  • MCC: 730
  • Dialing code: +56
  • Sender availability: Short Codes (shared or dedicated) and Virtual Long Numbers.
  • Country regulations:


  • DND and ASTW (8:30โ€“19:30) apply
  • Sensitive content (MNO, financial, political, alcohol, drugs) must be reviewed
  • Country restrictions: Political, drug, and alcohol-related content is forbidden..



๐Ÿ‡จ๐Ÿ‡ณ China


  • MCC: 460
  • Dialing code: +86
  • Sender availability: All senders rewritten into Virtual Long Numbers (start with 106).
  • Country regulations:


  • Mandatory signature (displayed in ใ€ใ€‘or [])
  • Pre-approved templates and opt-out texts required
  • Strict regulations on SMS content, with random filtering possible
  • Country restrictions:


  • No URLs
  • Prohibited content includes politics, finance, gambling, adult, violence, stock/real estate marketing, etc.
  • Recommendations:


  • Registration of signature and templates is strongly advised
  • Be prepared to provide Chinese business documentation if requested
  • Expect possible blocking even on legitimate traffic



๐Ÿ‡จ๐Ÿ‡ด Colombia


  • MCC: 732
  • Dialing code: +57
  • Sender availability: Short Codes (shared or dedicated)
  • Country regulations:


  • Opt-in required for all SMS types (marketing, transactional, debt collection)
  • Marketing and debt collection allowed between 08:00โ€“21:00
  • Country restrictions:


  • Political content must include โ€œpaid political adโ€ in Spanish
  • Recommendations:


  • Unused short codes may be revoked by the regulator



๐Ÿ‡จ๐Ÿ‡ท Costa Rica


  • MCC: 712
  • Dialing code: +506
  • Sender availability: Shared Virtual Long Numbers (shared or dedicated)
  • Country regulations:


  • All traffic is international by default unless configured otherwise
  • Country restrictions: Gambling, political, adult, and competitor MNO promotions are restricted


  • Promotional messages allowed 08:00โ€“20:00



๐Ÿ‡ญ๐Ÿ‡ท Croatia


  • MCC: 219
  • Dialing code: +385
  • Sender availability: Alphanumeric, Short Code, Virtual Long Number. Generic sender allowed
  • Country regulations: None
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic


  • MCC: 230
  • Dialing code: +420
  • Sender availability: Alphanumeric, Short Code, Generic sender allowed
  • Country regulations:


  • Promotional messages must include:


  • Prefix "OS" for "Obchodnรญ Sdฤ›lenรญ"
  • Opt-out text like โ€œZrus/cancelโ€
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark


  • MCC: 238
  • Dialing code: +45
  • Sender availability: Alphanumeric, Short Code, Virtual Long Number (no generic senders allowed)
  • Country regulations:


  • Opt-in list must be available on operatorโ€™s demand
  • Opt-out must be included in the message
  • Country restrictions:


  • Gambling/betting only allowed with license from Danske Spil
  • Anti-spam rules apply
  • Recommendations:


  • Get opt-in before sending
  • Have license for gambling content



๐Ÿ‡ช๐Ÿ‡ช Estonia


  • MCC: 248
  • Dialing code: +372
  • Sender availability: Alphanumeric, Short Code, Virtual Long Number, Dynamic (no generic senders)
  • Country regulations:


  • Opt-in must be available on request
  • Opt-out must be included in every message
  • Country restrictions:


  • General anti-spam restrictions
  • Recommendations:


  • Always collect opt-ins, especially for marketing



๐Ÿ‡ซ๐Ÿ‡ฎ Finland


  • MCC: 244
  • Dialing code: +358
  • Sender availability: Alpha, Short Code, Virtual Long Number
  • Country regulations:


  • Opt-in must be available on request
  • Opt-out must be included in message
  • Country restrictions:


  • General anti-spam restrictions
  • Recommendations:


  • Always collect opt-in consent



๐Ÿ‡ซ๐Ÿ‡ท France


  • MCC: 208
  • Dialing code: +33
  • Sender availability: Dynamic Alpha (not supported on NRJ Mobile), Short Code, Virtual Long Number
  • Service provisioning:


  • Shared SC / VLN: 1โ€“2 days
  • Dedicated SC: Up to 4 months
  • Country regulations:


  • No marketing SMS allowed on Sundays, holidays, or between 22:00โ€“08:00
  • Opt-out is mandatory and auto-appended if missing
  • Country restrictions:


  • Adult and gambling content prohibited
  • Traffic type (promo/transactional/ASTW) must be respected
  • Recommendations: None



๐Ÿ‡ฌ๐Ÿ‡ช Georgia


  • MCC: 282
  • Dialing code: +995
  • Sender availability: Dynamic alphanumeric
  • Service provisioning: Default setup: 3 days
  • Country regulations: Off-net allowed
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ฉ๐Ÿ‡ช Germany


  • MCC: 262
  • Dialing code: +49
  • Sender availability: Alpha, Short Code, Virtual Long Number, Dynamic
  • Country regulations: None
  • Country restrictions: Gambling traffic is strictly forbidden, especially without a local license
  • Recommendations: None



๐Ÿ‡ฌ๐Ÿ‡ท Greece


  • MCC: 202
  • Dialing code: +30
  • Sender availability: Dynamic alphanumeric, Virtual Long Numbers
  • Service provisioning: Available within a day
  • Country regulations: Max sender length: 11 digits; only a-z, A-Z, 0โ€“9, space, dash, and dot allowed in Sender ID
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ญ๐Ÿ‡บ Hungary


  • MCC: 216
  • Dialing code: +36
  • Sender availability: Numeric only
  • Service provisioning: Default setup: ~1 day
  • Country regulations: Alpha sender will be delivered as local numeric per regulation
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ฎ๐Ÿ‡ธ Iceland


  • MCC: 274
  • Dialing code: +354
  • Sender availability: Alpha, Virtual Long Number, Short Code, Dynamic
  • Country regulations: None
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ฎ๐Ÿ‡ณ India


  • MCC: 404/405/406
  • Dialing code: +91
  • Sender availability: Local: Alpha (transactional), Numeric (promo); International: SC only
  • Country regulations: DLT registration mandatory; promo allowed 10:00โ€“21:00; strict template use
  • Country restrictions: Gambling and crypto traffic forbidden
  • Recommendations: DLT setup with local entity is required for local traffic



๐Ÿ‡ฎ๐Ÿ‡ช Ireland


  • MCC: 272
  • Dialing code: +353
  • Sender availability: Alpha, Virtual Long Number, Dynamic
  • Country regulations: Sender ID country code (+353) replaced with โ€œ0โ€; marketing traffic must include opt-in/out
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ฎ๐Ÿ‡น Italy


  • MCC: 222
  • Dialing code: +39
  • Sender availability: Alpha, Virtual Long Number (no generic senders)
  • Country regulations: Generic senders forbidden; opt-in not mandatory
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ฏ๐Ÿ‡ต Japan


  • MCC: 440
  • Dialing code: +81
  • Sender availability: Alpha, Alphanumeric, Numeric (some blocked)
  • Country regulations: No separation between traffic types; finance traffic 07:00โ€“20:00
  • Country restrictions: Gambling, fraud, threats forbidden; promos require opt-in
  • Recommendations: Sender support varies by MNO; strict filtering applies



๐Ÿ‡ฐ๐Ÿ‡ฟ Kazakhstan


  • MCC: 401
  • Dialing code: +7
  • Sender availability: Alpha, Short Code, some generics
  • Country regulations: Opt-in mandatory; ASTW 09:00โ€“21:00
  • Country restrictions: International traffic forbidden on local routes
  • Recommendations: Use local traffic only; registered senders mandatory



๐Ÿ‡ฑ๐Ÿ‡ป Latvia


  • MCC: 247
  • Dialing code: +371
  • Sender availability: Alpha, Short Code, Virtual Long Number, Dynamic (no generics)
  • Country regulations: Opt-in required and must be available on request; opt-out required in message
  • Country restrictions: Anti-spam rules apply
  • Recommendations: None



๐Ÿ‡ฑ๐Ÿ‡น Lithuania


  • MCC: 246
  • Dialing code: +370
  • Sender availability: Alpha, Virtual Long Number, Short Code, Dynamic (no generics)
  • Country regulations: Opt-in/out must be properly handled
  • Country restrictions: Anti-spam rules apply
  • Recommendations: None



๐Ÿ‡ฒ๐Ÿ‡น Malta


  • MCC: 278
  • Dialing code: +356
  • Sender availability: Not specified
  • Country regulations: None
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico


  • MCC: 334
  • Dialing code: +52
  • Sender availability: Short Code (shared/dedicated), Alphanumeric
  • Country regulations: Promos allowed 08:00โ€“18:00
  • Country restrictions: Adult, political, and religious content forbidden
  • Recommendations: SC required for deliverability; opt-in mandatory



๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands


  • MCC: 204
  • Dialing code: +31
  • Sender availability: Alpha, Short Code, Virtual Long Number, Dynamic
  • Country regulations: None
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand


  • MCC: 530
  • Dialing code: +64
  • Sender availability: Short Code only (other IDs overwritten)
  • Country regulations: Strict promo rules; opt-in/out mandatory; Gambling Act applies
  • Country restrictions: Adult, religious, political, gambling content forbidden
  • Recommendations: Avoid promotional SMS due to SC revocation risks



๐Ÿ‡ณ๐Ÿ‡ด Norway


  • MCC: 242
  • Dialing code: +47
  • Sender availability: Alpha, Short Code, Virtual Long Number (generic senders not allowed)
  • Country regulations:


  • Max 11 characters for senders
  • Opt-out required in all promotional messages
  • URL whitelisting mandatory
  • Country restrictions:


  • Anti-spam filtering
  • Gambling traffic allowed with opt-in proof
  • Foreign gambling payments restricted
  • Recommendations:


  • Whitelist URLs before sending
  • Maintain opt-in records for all users



๐Ÿ‡ต๐Ÿ‡ช Peru


  • MCC: 716
  • Dialing code: +51
  • Sender availability: Short Codes (shared or dedicated), Alphanumeric (non-registered senders default to SC)
  • Country regulations:


  • Opt-in required for marketing/promotional traffic
  • Allowed promo time:


  • Monโ€“Fri: 08:00โ€“20:00
  • Sat: 09:00โ€“13:00
  • Country restrictions:


  • No political content
  • MNO competitor promos are restricted
  • Recommendations:


  • Confirm local vs international route with Account Manager before sending



๐Ÿ‡ต๐Ÿ‡ฑ Poland


  • MCC: 260
  • Dialing code: +48
  • Sender availability: Alphanumeric, Dynamic
  • Country regulations: None
  • Country restrictions: Gambling, betting, and adult content strictly forbidden
  • Recommendations: None



๐Ÿ‡ต๐Ÿ‡น Portugal


  • MCC: 268
  • Dialing code: +351
  • Sender availability: Alphanumeric, Short Codes, Virtual Long Numbers, Dynamic (generic senders allowed)
  • Country regulations: None
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ท๐Ÿ‡ด Romania


  • MCC: 226
  • Dialing code: +40
  • Sender availability: Alpha, Short Code
  • Country regulations:


  • Gambling traffic is allowed but must follow strict opt-in rules
  • Promotions like bonus offers can only go to opted-in users
  • Operators must block access to gambling platforms for minors
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ท๐Ÿ‡บ Russia


  • MCC: 250
  • Dialing code: +7
  • Sender availability: Only Alpha senders allowed (generic, alpha-like, and VLNs forbidden)
  • Country regulations:


  • Mandatory sender and template registration
  • Monthly fee for registered senders
  • Only Alpha senders allowed
  • Country restrictions:


  • SPAM and offensive, defamatory, political, gambling, adult, or extremist content strictly forbidden
  • Opt-in mandatory
  • No advertising of alcohol, tobacco, weapons, crypto, or securities
  • Recommendations: None



๐Ÿ‡ท๐Ÿ‡ธ Serbia


  • MCC: 220
  • Dialing code: +381
  • Sender availability: Alpha, Short Code
  • Country regulations:


  • Promotional SMS requires opt-in database
  • Opt-out is mandatory and auto-appended (reduces character space)
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ธ๐Ÿ‡ฌ Singapore


  • MCC: 525
  • Dialing code: +65
  • Sender availability: Alphanumeric, Numeric, Short Code (requires registration per network like StarHub, Singtel)
  • Country regulations:


  • Full SSIR regime active since Jan 31, 2023
  • Only registered sender IDs allowed
  • Unregistered sender IDs will be marked โ€œLikely-SCAMโ€ or blocked
  • Country restrictions:


  • Unsolicited messages on loans, gambling, adult content prohibited
  • Recommendations: None



๐Ÿ‡ธ๐Ÿ‡ฐ Slovakia


  • MCC: 231
  • Dialing code: +421
  • Sender availability: Alphanumeric, Short Code, Virtual Long Numbers, Dynamic (generic allowed)
  • Country regulations:


  • All messages must include opt-out options
  • Country restrictions:


  • Gambling allowed only for opted-in users
  • Recommendations: None



๐Ÿ‡ธ๐Ÿ‡ฎ Slovenia


  • MCC: 293
  • Dialing code: +386
  • Sender availability: Alpha, Short Codes, Virtual Long Numbers
  • Country regulations: None
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa


  • MCC: 722
  • Dialing code: +27
  • Sender availability: Virtual Long Numbers (all networks), Alpha on MTN (with registration)
  • Country regulations:


  • Mandatory opt-in before sending marketing traffic (WASPA guidelines)
  • Opt-out ("STOP to 12345") must be included with cost information
  • Country restrictions:


  • Time restrictions (ASTW):


  • No marketing SMS: Sundays/public holidays, Sat before 09:00 & after 13:00, Monโ€“Fri before 08:00 & after 20:00
  • DND list is enforced
  • Local numbers must be used, links inspected
  • Recommendations:


  • OTP traffic allowed
  • Avoid promo gambling traffic



๐Ÿ‡ช๐Ÿ‡ธ Spain


  • MCC: 214
  • Dialing code: +34
  • Sender availability: Dynamic alpha, Short Codes, Long Numeric
  • Country regulations: None
  • Country restrictions:


  • Only specific premium SC formats supported (205XXX, 215XXX, 207XXX, 217XXX)
  • Recommendations: None



๐Ÿ‡ธ๐Ÿ‡ช Sweden


  • MCC: 240
  • Dialing code: +46
  • Sender availability: Alpha, VLN, Short Codes
  • Country regulations:


  • Max 11 characters for sender ID
  • Opt-out mandatory for promo
  • Country restrictions:


  • Links examined
  • Gambling allowed with opt-in
  • Recommendations:


  • Always collect opt-in before sending



๐Ÿ‡จ๐Ÿ‡ญ Switzerland


  • MCC: 228
  • Dialing code: +41
  • Sender availability: Alpha, Short Codes, Virtual Long Numbers, Dynamic
  • Country regulations: None
  • Country restrictions: None
  • Recommendations: None



๐Ÿ‡น๐Ÿ‡ผ Taiwan


  • MCC: 466
  • Dialing code: +886
  • Sender availability: Virtual Long Number
  • Country regulations:


  • URLs/phone numbers require safelisting
  • Unapproved templates blocked
  • Generic senders not allowed
  • Country restrictions:


  • Gambling, sexual, political, dating, spam content forbidden
  • Recommendations:


  • All sender IDs manipulated into VLN



๐Ÿ‡น๐Ÿ‡ญ Thailand


  • MCC: 520
  • Dialing code: +66
  • Sender availability: Alpha & numeric (must be registered + safelisted)
  • Country regulations:


  • URLs must be safelisted (from Feb 2025)
  • DND registry in place
  • Country restrictions: Gambling, phishing, spam prohibited
  • Recommendations:


  • Contact account manager for larger campaigns
  • OTP traffic needs internal approval



๐Ÿ‡น๐Ÿ‡ท Turkey


  • MCC: 286
  • Dialing code: +90
  • Sender availability: Numeric only (VLN)
  • Country regulations:


  • Sender registration mandatory
  • Only local brand owners may send
  • Opt-in/opt-out enforced
  • Country restrictions:


  • Gambling, lottery, erotic content forbidden
  • Promo messages require disclaimer ("PROMO") and brand name
  • Recommendations:


  • Promo traffic only for local companies via Turkish regulator portal



๐Ÿ‡บ๐Ÿ‡ฆ Ukraine


  • MCC: 255
  • Dialing code: +380
  • Sender availability: Alpha sender, Virtual Long Number
  • Country regulations:


  • Local sender names allowed only for residents
  • Brand documents may be required
  • Country restrictions: Gambling, alcohol, adult content, violence
  • Recommendations:


  • Use registered sender IDs for reliability



๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom


  • MCC: 234
  • Dialing code: +44
  • Sender availability: Alpha, VLN, Short Code (registration required)
  • Country regulations:


  • Sender ID: 4โ€“11 characters
  • Marketing requires opt-in + opt-out
  • Country restrictions:


  • Gambling legal with license
  • Recommendations: None



๐Ÿ‡บ๐Ÿ‡ธ United States


  • MCC: 310โ€“316
  • Dialing code: +1
  • Sender availability: 10DLC, TFN, Short Code (dedicated only)
  • Country regulations:


  • All traffic requires opt-in
  • HELP/STOP keywords must be supported
  • Country restrictions:


  • SPAM, fraud, hate speech, misleading content, and certain industries (CBD, payday loans, gambling, etc.) forbidden
  • Recommendations:


  • Use HELP/STOP
  • Avoid sending between 21:00โ€“08:00 recipient time



๐Ÿ‡บ๐Ÿ‡พ Uruguay


  • MCC: 748
  • Dialing code: +598
  • Sender availability: Shared Short Code
  • Country regulations: ASTW: Monโ€“Fri, 08:00โ€“20:00
  • Country restrictions: Gambling, adult, political traffic prohibited
  • Recommendations: None



๐Ÿ‡ป๐Ÿ‡ช Venezuela


  • MCC: 734
  • Dialing code: +58
  • Sender availability:


  • Digitel: Alphanumeric only
  • Movistar: Shared Short Code
  • Country regulations: None
  • Country restrictions: Gambling, adult, and political content restricted
  • Recommendations: None

Updated on: 04/03/2026

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