Articles on: Optimized.App

How to use A/B/C Testing Action in Sequence Campaign?

How to use A/B/C Testing Action in Sequence Campaign?

Use the prebuilt logic to randomly split your outreach into two or three paths.


  1. Open the existing Sequence Campaign or build a new one


  1. Navigate to Workflow tab



  1. Drag-and-drop the A/B/C Testing Action to the Workflow


  1. Select the Number of Paths


  1. Drag-and-drop the other Actions as wanted


  1. Test the Sequence Campaign and Save it.


Now it's ready for use! Execute some tests and learn what works the best!


Read more

A/B Testing Checklist: Before You Call a Winner

Payment Reminder Content A/B Tests: What You Say & How You Say It

Getting Started with A/B Testing in Optimized.App


Updated on: 09/06/2026

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