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# What do the Different KPIs mean on the Campaign Report and Detailed Report?

# What do the different KPIs mean on the Campaign Report and Detailed Report?
###### Learn the definitions of different KPIs to understand what you should track and how these relate to other soft targets and conversion metrics. 

###### Campaign Report -page
* **Added Contacts**: Contact List size
* **Contacts in Progress**: How many contacts are still waiting for an action to be executed, such as a second attempt (*Note: often 1–2 contacts may remain “stuck” here due to data interruptions between the operator and our system*)
* **Finished Contacts**: How many contacts have had all actions in the campaign executed
* **Outbound**: Amount of Outbound Calls
* **Inbound**: Amount of Inbound Calls
* **Avg Duration**: Total Duration of all Calls divided with Total amount of Picked-Up Calls
* **Reached**: Total amount of Picked-Up Calls
* **Reached %**: Amount of Picked-Up calls divided with all calls (Outbound + Inbound)

![](https://storage.crisp.chat/users/helpdesk/website/-/8/1/e/c/81ecda5d3e557800/image_k603y3.png)

###### Detailed Report -page
* **Finished Calls**: Listened Through Rate from all contacts 
* **Answered Calls**: Total amount of Picked-Up Calls
* **Answered Calls Rate**: Picked-Up calls divided with all calls (Outbound + Inbound)
* **Calls Made**: Amount of Outbound Calls
* **Calls Received**: Amount of Inbound Calls
* **Sent SMS**: all sent SMS (in-call, No-Answer SMS)
* **Average Call Duration**: Total Duration of all Calls divided with Total amount of Picked-Up Calls

![](https://storage.crisp.chat/users/helpdesk/website/-/8/1/e/c/81ecda5d3e557800/image_1otuvza.png)

If you have any questions, please let us know through Support! 


###### Read more
[How to Download CSV/XLSX Reports and What Columns does the file include?](https://support.wiraya.com/en/article/how-to-download-csvxlsx-reports-and-what-columns-does-the-file-include-xl43i9/)
[How to view reports for a campaign in custom time range?](https://support.wiraya.com/en/article/how-to-view-reports-for-a-campaign-in-custom-time-range-p5zao6/)