What do the different KPIs mean on the Campaign Report and Detailed Report?

**Learn the definitions of different KPIs to understand what you should track and how these relate to other soft targets and conversion metrics. **

Campaign Report -page

• Added Contacts: Contact List size
• Contacts in Progress: How many contacts are still waiting for an action to be executed, such as a second attempt (Note: often 1–2 contacts may remain “stuck” here due to data interruptions between the operator and our system)
• Finished Contacts: How many contacts have had all actions in the campaign executed
• Outbound: Amount of Outbound Calls
• Inbound: Amount of Inbound Calls
• Avg Duration: Total Duration of all Calls divided with Total amount of Picked-Up Calls
• Reached: Total amount of Picked-Up Calls
• Reached %: Amount of Picked-Up calls divided with all calls (Outbound + Inbound)

Detailed Report -page

• Finished Calls: Listened Through Rate from all contacts
• Answered Calls: Total amount of Picked-Up Calls
• Answered Calls Rate: Picked-Up calls divided with all calls (Outbound + Inbound)
• Calls Made: Amount of Outbound Calls
• Calls Received: Amount of Inbound Calls
• Sent SMS: all sent SMS (in-call, No-Answer SMS)
• Average Call Duration: Total Duration of all Calls divided with Total amount of Picked-Up Calls

If you have any questions, please let us know through Support!

Updated on: 05/03/2026