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# SMS Regulations/Information

**🇦🇷 Argentina**

* **MCC:** 722
* **Dialing code:** +54
* **Sender availability:** Short Codes (shared available immediately, dedicated takes up to 3 months).
* **Country regulations:** Avoid using bank and mobile operator names to prevent spam filtering.
* **Country restrictions:** Gambling, political, and adult content is forbidden. Cross-operator promotions are blocked.
* **Recommendations:** Use international phone number format. Avoid adding digits like '9' or '15'.

---

**🇦🇺 Australia**

* **MCC:** 505
* **Dialing code:** +61
* **Sender availability:** Alpha, Virtual Long Number, and Short Code senders.
* **Country regulations:** No general restrictions, but Alpha Sender ID requires authorization before use.
* **Country restrictions:** No adult, religious, political, or gambling content.

* Gambling messages must follow strict rules (opt-in required, no inducements, only licensed operators, etc.).

---

**🇦🇹 Austria**

* **MCC:** 232
* **Dialing code:** +43
* **Sender availability:** Alphanumeric, Short Codes, and dynamic senders allowed. International VLNs not supported.
* **Country regulations:** Alpha senders may contain up to 11 characters; most special characters are allowed.
* **Country restrictions:** Messages or senders containing MNO names are blocked.
* **Recommendations:** None.

---

**🇧🇾 Belarus**

* **MCC:** 257
* **Dialing code:** +375
* **Sender availability:** Only alpha senders allowed. Registration is required.
* **Country regulations:** Sender registration is mandatory. Messages must include opt-in/opt-out. Allowed send time: 9:00–21:00.
* **Country restrictions:** Political content forbidden.
* **Recommendations:** Generic alphanumeric sender names are not allowed.

---

**🇧🇪 Belgium**

* **MCC:** 206
* **Dialing code:** +32
* **Sender availability:** Virtual Long Numbers and Short Codes only. Alphanumeric senders are not allowed and will be converted to Short Codes.
* **Country regulations:** No specific regulations.
* **Country restrictions:** Alphanumeric senders are blocked by regulatory authorities.
* **Recommendations:** None.

---

**🇧🇴 Bolivia**

* **MCC:** 736
* **Dialing code:** +591
* **Sender availability:** Shared dynamic connections on Viva and Tigo; Entel uses Short Codes.
* **Country regulations:** All traffic is treated as international by default.
* **Country restrictions:** Gambling, political, adult content, and cross-operator promotions are not allowed.

---

**🇧🇦 Bosnia and Herzegovina**

* **MCC:** 218
* **Dialing code:** +387
* **Sender availability:** Alpha senders only. Registration is required.
* **Country regulations:** No specific regulations.
* **Country restrictions:** None.
* **Recommendations:** None.

---

**🇧🇷 Brazil**

* **MCC:** 724
* **Dialing code:** +55
* **Sender availability:** Alphanumeric (requires approval), Short Codes (shared or dedicated).
* **Country regulations:**

* No Virtual Long Numbers.
* Bank and MNO names must be whitelisted.
* Marketing requires opt-in.
* Allowed send times:

* Weekdays: 08:00–20:00
* Saturday: 08:00–14:00
* Sunday: not allowed
* **Country restrictions:** Gambling and political content forbidden. Marketing must include opt-out.
* **Recommendations:** Use specific keywords for MO messages and always provide opt-out.

---

**🇧🇬 Bulgaria**

* **MCC:** 284
* **Dialing code:** +359
* **Sender availability:** Alpha, Short Code, Virtual Long Number. Generic sender allowed.
* **Country regulations:** Promo messages must include opt-out. If a user unsubscribes, they must be excluded from future campaigns.
* **Country restrictions:**

* Direct advertising of gambling is forbidden.
* Forbidden to imply that gambling solves financial problems.
* Allowed: Game names, trademarks, lottery results, paid winnings.
* **Recommendations:** Always include opt-out for marketing traffic.

---

**🇨🇦 Canada**

* **MCC:** 302
* **Dialing code:** Yes (country code: +1)
* **Sender availability:** Only dedicated senders allowed:

* Long Code (10DLC if also used in the US)
* Toll-Free Number (TFN)
* Short Code (SC)
* **Country regulations:** Marketing and transactional messages are allowed but require compliance and carrier approval.
* **Country restrictions:**

* Grey routes, number sharing, URL cycling, spoofing, spam, and traffic inflation are discouraged
* DND (Do Not Disturb) is active
* **Recommendations:**

* Only message users who have opted in
* Marketing messages should be sent between 9 a.m. and 9 p.m.
* Comply with CASL (Canada’s Anti-Spam Law) and privacy regulations

---

**🇨🇱 Chile**

* **MCC:** 730
* **Dialing code:** +56
* **Sender availability:** Short Codes (shared or dedicated) and Virtual Long Numbers.
* **Country regulations:**

* DND and ASTW (8:30–19:30) apply
* Sensitive content (MNO, financial, political, alcohol, drugs) must be reviewed
* **Country restrictions:** Political, drug, and alcohol-related content is forbidden..

---

**🇨🇳 China**

* **MCC:** 460
* **Dialing code:** +86
* **Sender availability:** All senders rewritten into Virtual Long Numbers (start with 106).
* **Country regulations:**

* Mandatory signature (displayed in 【】or [])
* Pre-approved templates and opt-out texts required
* Strict regulations on SMS content, with random filtering possible
* **Country restrictions:**

* No URLs
* Prohibited content includes politics, finance, gambling, adult, violence, stock/real estate marketing, etc.
* **Recommendations:**

* Registration of signature and templates is strongly advised
* Be prepared to provide Chinese business documentation if requested
* Expect possible blocking even on legitimate traffic

---

**🇨🇴 Colombia**

* **MCC:** 732
* **Dialing code:** +57
* **Sender availability:** Short Codes (shared or dedicated)
* **Country regulations:**

* Opt-in required for all SMS types (marketing, transactional, debt collection)
* Marketing and debt collection allowed between 08:00–21:00
* **Country restrictions:**

* Political content must include “paid political ad” in Spanish
* **Recommendations:**

* Unused short codes may be revoked by the regulator

---

**🇨🇷 Costa Rica**

* **MCC:** 712
* **Dialing code:** +506
* **Sender availability:** Shared Virtual Long Numbers (shared or dedicated)
* **Country regulations:**

* All traffic is international by default unless configured otherwise
* **Country restrictions:** Gambling, political, adult, and competitor MNO promotions are restricted

* Promotional messages allowed 08:00–20:00

---

**🇭🇷 Croatia**

* **MCC:** 219
* **Dialing code:** +385
* **Sender availability:** Alphanumeric, Short Code, Virtual Long Number. Generic sender allowed
* **Country regulations:** None
* **Country restrictions:** None
* **Recommendations:** None

---

**🇨🇿 Czech Republic**

* **MCC:** 230
* **Dialing code:** +420
* **Sender availability:** Alphanumeric, Short Code, Generic sender allowed
* **Country regulations:**

* Promotional messages must include:

* Prefix "OS" for "Obchodní Sdělení"
* Opt-out text like “Zrus/cancel”
* **Country restrictions:** None
* **Recommendations:** None

---

**🇩🇰 Denmark**

* **MCC:** 238
* **Dialing code:** +45
* **Sender availability:** Alphanumeric, Short Code, Virtual Long Number (no generic senders allowed)
* **Country regulations:**

* Opt-in list must be available on operator’s demand
* Opt-out must be included in the message
* **Country restrictions:**

* Gambling/betting only allowed with license from Danske Spil
* Anti-spam rules apply
* **Recommendations:**

* Get opt-in before sending
* Have license for gambling content

---

**🇪🇪 Estonia**

* **MCC:** 248
* **Dialing code:** +372
* **Sender availability:** Alphanumeric, Short Code, Virtual Long Number, Dynamic (no generic senders)
* **Country regulations:**

* Opt-in must be available on request
* Opt-out must be included in every message
* **Country restrictions:**

* General anti-spam restrictions
* **Recommendations:**

* Always collect opt-ins, especially for marketing

---

**🇫🇮 Finland**

* **MCC:** 244
* **Dialing code:** +358
* **Sender availability:** Alpha, Short Code, Virtual Long Number
* **Country regulations:**

* Opt-in must be available on request
* Opt-out must be included in message
* **Country restrictions:**

* General anti-spam restrictions
* **Recommendations:**

* Always collect opt-in consent

---

**🇫🇷 France**

* **MCC:** 208
* **Dialing code:** +33
* **Sender availability:** Dynamic Alpha (not supported on NRJ Mobile), Short Code, Virtual Long Number
* **Service provisioning:**

* Shared SC / VLN: 1–2 days
* Dedicated SC: Up to 4 months
* **Country regulations:**

* No marketing SMS allowed on Sundays, holidays, or between 22:00–08:00
* Opt-out is mandatory and auto-appended if missing
* **Country restrictions:**

* Adult and gambling content prohibited
* Traffic type (promo/transactional/ASTW) must be respected
* **Recommendations:** None

---

**🇬🇪 Georgia**

* **MCC:** 282
* **Dialing code:** +995
* **Sender availability:** Dynamic alphanumeric
* **Service provisioning:** Default setup: 3 days
* **Country regulations:** Off-net allowed
* **Country restrictions:** None
* **Recommendations:** None

---

**🇩🇪 Germany**

* **MCC:** 262
* **Dialing code:** +49
* **Sender availability:** Alpha, Short Code, Virtual Long Number, Dynamic
* **Country regulations:** None
* **Country restrictions:** Gambling traffic is strictly forbidden, especially without a local license
* **Recommendations:** None

---

**🇬🇷 Greece**

* **MCC:** 202
* **Dialing code:** +30
* **Sender availability:** Dynamic alphanumeric, Virtual Long Numbers
* **Service provisioning:** Available within a day
* **Country regulations:** Max sender length: 11 digits; only a-z, A-Z, 0–9, space, dash, and dot allowed in Sender ID
* **Country restrictions:** None
* **Recommendations:** None

---

**🇭🇺 Hungary**

* **MCC:** 216
* **Dialing code:** +36
* **Sender availability:** Numeric only
* **Service provisioning:** Default setup: ~1 day
* **Country regulations:** Alpha sender will be delivered as local numeric per regulation
* **Country restrictions:** None
* **Recommendations:** None

---

**🇮🇸 Iceland**

* **MCC:** 274
* **Dialing code:** +354
* **Sender availability:** Alpha, Virtual Long Number, Short Code, Dynamic
* **Country regulations:** None
* **Country restrictions:** None
* **Recommendations:** None

---

**🇮🇳 India**

* **MCC:** 404/405/406
* **Dialing code:** +91
* **Sender availability:** Local: Alpha (transactional), Numeric (promo); International: SC only
* **Country regulations:** DLT registration mandatory; promo allowed 10:00–21:00; strict template use
* **Country restrictions:** Gambling and crypto traffic forbidden
* **Recommendations:** DLT setup with local entity is required for local traffic

---

**🇮🇪 Ireland**

* **MCC:** 272
* **Dialing code:** +353
* **Sender availability:** Alpha, Virtual Long Number, Dynamic
* **Country regulations:** Sender ID country code (+353) replaced with “0”; marketing traffic must include opt-in/out
* **Country restrictions:** None
* **Recommendations:** None

---

**🇮🇹 Italy**

* **MCC:** 222
* **Dialing code:** +39
* **Sender availability:** Alpha, Virtual Long Number (no generic senders)
* **Country regulations:** Generic senders forbidden; opt-in not mandatory
* **Country restrictions:** None
* **Recommendations:** None

---

**🇯🇵 Japan**

* **MCC:** 440
* **Dialing code:** +81
* **Sender availability:** Alpha, Alphanumeric, Numeric (some blocked)
* **Country regulations:** No separation between traffic types; finance traffic 07:00–20:00
* **Country restrictions:** Gambling, fraud, threats forbidden; promos require opt-in
* **Recommendations:** Sender support varies by MNO; strict filtering applies

---

**🇰🇿 Kazakhstan**

* **MCC:** 401
* **Dialing code:** +7
* **Sender availability:** Alpha, Short Code, some generics
* **Country regulations:** Opt-in mandatory; ASTW 09:00–21:00
* **Country restrictions:** International traffic forbidden on local routes
* **Recommendations:** Use local traffic only; registered senders mandatory

---

**🇱🇻 Latvia**

* **MCC:** 247
* **Dialing code:** +371
* **Sender availability:** Alpha, Short Code, Virtual Long Number, Dynamic (no generics)
* **Country regulations:** Opt-in required and must be available on request; opt-out required in message
* **Country restrictions:** Anti-spam rules apply
* **Recommendations:** None

---

**🇱🇹 Lithuania**

* **MCC:** 246
* **Dialing code:** +370
* **Sender availability:** Alpha, Virtual Long Number, Short Code, Dynamic (no generics)
* **Country regulations:** Opt-in/out must be properly handled
* **Country restrictions:** Anti-spam rules apply
* **Recommendations:** None

---

**🇲🇹 Malta**

* **MCC:** 278
* **Dialing code:** +356
* **Sender availability:** Not specified
* **Country regulations:** None
* **Country restrictions:** None
* **Recommendations:** None

---

**🇲🇽 Mexico**

* **MCC:** 334
* **Dialing code:** +52
* **Sender availability:** Short Code (shared/dedicated), Alphanumeric
* **Country regulations:** Promos allowed 08:00–18:00
* **Country restrictions:** Adult, political, and religious content forbidden
* **Recommendations:** SC required for deliverability; opt-in mandatory

---

**🇳🇱 Netherlands**

* **MCC:** 204
* **Dialing code:** +31
* **Sender availability:** Alpha, Short Code, Virtual Long Number, Dynamic
* **Country regulations:** None
* **Country restrictions:** None
* **Recommendations:** None

---

**🇳🇿 New Zealand**

* **MCC:** 530
* **Dialing code:** +64
* **Sender availability:** Short Code only (other IDs overwritten)
* **Country regulations:** Strict promo rules; opt-in/out mandatory; Gambling Act applies
* **Country restrictions:** Adult, religious, political, gambling content forbidden
* **Recommendations:** Avoid promotional SMS due to SC revocation risks

---

**🇳🇴 Norway**

* **MCC:** 242
* **Dialing code:** +47
* **Sender availability:** Alpha, Short Code, Virtual Long Number (generic senders not allowed)
* **Country regulations:**

* Max 11 characters for senders
* Opt-out required in all promotional messages
* URL whitelisting mandatory
* **Country restrictions:**

* Anti-spam filtering
* Gambling traffic allowed with opt-in proof
* Foreign gambling payments restricted
* **Recommendations:**

* Whitelist URLs before sending
* Maintain opt-in records for all users

---

**🇵🇪 Peru**

* **MCC:** 716
* **Dialing code:** +51
* **Sender availability:** Short Codes (shared or dedicated), Alphanumeric (non-registered senders default to SC)
* **Country regulations:**

* Opt-in required for marketing/promotional traffic
* Allowed promo time:

* Mon–Fri: 08:00–20:00
* Sat: 09:00–13:00
* **Country restrictions:**

* No political content
* MNO competitor promos are restricted
* **Recommendations:**

* Confirm local vs international route with Account Manager before sending

---

**🇵🇱 Poland**

* **MCC:** 260
* **Dialing code:** +48
* **Sender availability:** Alphanumeric, Dynamic
* **Country regulations:** None
* **Country restrictions:** Gambling, betting, and adult content strictly forbidden
* **Recommendations:** None

---

**🇵🇹 Portugal**

* **MCC:** 268
* **Dialing code:** +351
* **Sender availability:** Alphanumeric, Short Codes, Virtual Long Numbers, Dynamic (generic senders allowed)
* **Country regulations:** None
* **Country restrictions:** None
* **Recommendations:** None

---

**🇷🇴 Romania**

* **MCC:** 226
* **Dialing code:** +40
* **Sender availability:** Alpha, Short Code
* **Country regulations:**

* Gambling traffic is allowed but must follow strict opt-in rules
* Promotions like bonus offers can only go to opted-in users
* Operators must block access to gambling platforms for minors
* **Country restrictions:** None
* **Recommendations:** None

---

**🇷🇺 Russia**

* **MCC:** 250
* **Dialing code:** +7
* **Sender availability:** Only Alpha senders allowed (generic, alpha-like, and VLNs forbidden)
* **Country regulations:**

* Mandatory sender and template registration
* Monthly fee for registered senders
* Only Alpha senders allowed
* **Country restrictions:**

* SPAM and offensive, defamatory, political, gambling, adult, or extremist content strictly forbidden
* Opt-in mandatory
* No advertising of alcohol, tobacco, weapons, crypto, or securities
* **Recommendations:** None

---

**🇷🇸 Serbia**

* **MCC:** 220
* **Dialing code:** +381
* **Sender availability:** Alpha, Short Code
* **Country regulations:**

* Promotional SMS requires opt-in database
* Opt-out is mandatory and auto-appended (reduces character space)
* **Country restrictions:** None
* **Recommendations:** None

---

**🇸🇬 Singapore**

* **MCC:** 525
* **Dialing code:** +65
* **Sender availability:** Alphanumeric, Numeric, Short Code (requires registration per network like StarHub, Singtel)
* **Country regulations:**

* Full SSIR regime active since Jan 31, 2023
* Only registered sender IDs allowed
* Unregistered sender IDs will be marked “Likely-SCAM” or blocked
* **Country restrictions:**

* Unsolicited messages on loans, gambling, adult content prohibited
* **Recommendations:** None

---

**🇸🇰 Slovakia**

* **MCC:** 231
* **Dialing code:** +421
* **Sender availability:** Alphanumeric, Short Code, Virtual Long Numbers, Dynamic (generic allowed)
* **Country regulations:**

* All messages must include opt-out options
* **Country restrictions:**

* Gambling allowed only for opted-in users
* **Recommendations:** None

---

**🇸🇮 Slovenia**

* **MCC:** 293
* **Dialing code:** +386
* **Sender availability:** Alpha, Short Codes, Virtual Long Numbers
* **Country regulations:** None
* **Country restrictions:** None
* **Recommendations:** None

---

**🇿🇦 South Africa**

* **MCC:** 722
* **Dialing code:** +27
* **Sender availability:** Virtual Long Numbers (all networks), Alpha on MTN (with registration)
* **Country regulations:**

* Mandatory opt-in before sending marketing traffic (WASPA guidelines)
* Opt-out ("STOP to 12345") must be included with cost information
* **Country restrictions:**

* Time restrictions (ASTW):

* No marketing SMS: Sundays/public holidays, Sat before 09:00 & after 13:00, Mon–Fri before 08:00 & after 20:00
* DND list is enforced
* Local numbers must be used, links inspected
* **Recommendations:**

* OTP traffic allowed
* Avoid promo gambling traffic

---

**🇪🇸 Spain**

* **MCC:** 214
* **Dialing code:** +34
* **Sender availability:** Dynamic alpha, Short Codes, Long Numeric
* **Country regulations:** None
* **Country restrictions:**

* Only specific premium SC formats supported (205XXX, 215XXX, 207XXX, 217XXX)
* **Recommendations:** None

---

**🇸🇪 Sweden**

* **MCC:** 240
* **Dialing code:** +46
* **Sender availability:** Alpha, VLN, Short Codes
* **Country regulations:**

* Max 11 characters for sender ID
* Opt-out mandatory for promo
* **Country restrictions:**

* Links examined
* Gambling allowed with opt-in
* **Recommendations:**

* Always collect opt-in before sending

---

**🇨🇭 Switzerland**

* **MCC:** 228
* **Dialing code:** +41
* **Sender availability:** Alpha, Short Codes, Virtual Long Numbers, Dynamic
* **Country regulations:** None
* **Country restrictions:** None
* **Recommendations:** None

---

**🇹🇼 Taiwan**

* **MCC:** 466
* **Dialing code:** +886
* **Sender availability:** Virtual Long Number
* **Country regulations:**

* URLs/phone numbers require safelisting
* Unapproved templates blocked
* Generic senders not allowed
* **Country restrictions:**

* Gambling, sexual, political, dating, spam content forbidden
* **Recommendations:**

* All sender IDs manipulated into VLN

---

**🇹🇭 Thailand**

* **MCC:** 520
* **Dialing code:** +66
* **Sender availability:** Alpha & numeric (must be registered + safelisted)
* **Country regulations:**

* URLs must be safelisted (from Feb 2025)
* DND registry in place
* **Country restrictions:** Gambling, phishing, spam prohibited
* **Recommendations:**

* Contact account manager for larger campaigns
* OTP traffic needs internal approval

---

**🇹🇷 Turkey**

* **MCC:** 286
* **Dialing code:** +90
* **Sender availability:** Numeric only (VLN)
* **Country regulations:**

* Sender registration mandatory
* Only local brand owners may send
* Opt-in/opt-out enforced
* **Country restrictions:**

* Gambling, lottery, erotic content forbidden
* Promo messages require disclaimer ("PROMO") and brand name
* **Recommendations:**

* Promo traffic only for local companies via Turkish regulator portal

---

**🇺🇦 Ukraine**

* **MCC:** 255
* **Dialing code:** +380
* **Sender availability:** Alpha sender, Virtual Long Number
* **Country regulations:**

* Local sender names allowed only for residents
* Brand documents may be required
* **Country restrictions:** Gambling, alcohol, adult content, violence
* **Recommendations:**

* Use registered sender IDs for reliability

---

**🇬🇧 United Kingdom**

* **MCC:** 234
* **Dialing code:** +44
* **Sender availability:** Alpha, VLN, Short Code (registration required)
* **Country regulations:**

* Sender ID: 4–11 characters
* Marketing requires opt-in + opt-out
* **Country restrictions:**

* Gambling legal with license
* **Recommendations:** None

---

**🇺🇸 United States**

* **MCC:** 310–316
* **Dialing code:** +1
* **Sender availability:** 10DLC, TFN, Short Code (dedicated only)
* **Country regulations:**

* All traffic requires opt-in
* HELP/STOP keywords must be supported
* **Country restrictions:**

* SPAM, fraud, hate speech, misleading content, and certain industries (CBD, payday loans, gambling, etc.) forbidden
* **Recommendations:**

* Use HELP/STOP
* Avoid sending between 21:00–08:00 recipient time

---

**🇺🇾 Uruguay**

* **MCC:** 748
* **Dialing code:** +598
* **Sender availability:** Shared Short Code
* **Country regulations:** ASTW: Mon–Fri, 08:00–20:00
* **Country restrictions:** Gambling, adult, political traffic prohibited
* **Recommendations:** None

---

**🇻🇪 Venezuela**

* **MCC:** 734
* **Dialing code:** +58
* **Sender availability:**

* Digitel: Alphanumeric only
* Movistar: Shared Short Code
* **Country regulations:** None
* **Country restrictions:** Gambling, adult, and political content restricted
* **Recommendations:** None