Optimized.App FAQ & Glossary (In English)
What is Outbound?
Outcoming actions such as Outbound Call from you to your customer.
What is Inbound?
Incoming actions such as Inbound Call from your customer to you.
For further reading, see Inbound Voicemail.
What is Module?
Reusable message unit within a Campaign, such as an SMS message or a Voice Call script. Each Module contains its own content and multistep dialogues can be built on easy-to-use Workflow Builder.
Modules can be swapped in and out which enables easy optimization without disrupting live Campaigns.
What is Voice Module?
Reusable message in Voice channel. Can be either IVR Call Script or Voice AI Call Script.
What is Email Module?
Reusable message in Email channel.
What is 2-Way SMS Module?
Reusable message in SMS channel using virtual mobile number. 2-way means that the SMS can be replied to and the user can build any desired multistep Flow consisting of informative SMS's, keyword conditions and open-ended questions.
What is SMS Module?
Reusable message in SMS channel using numeric or alphanumeric SMS Sender ID. Only for one-way messaging.
What is SMS Segment?
SMS may consist of multiple SMS Segments and each segment is sent as an individual SMS. An SMS segment is typically 160 characters long when using the standard GSM-7 character set. If the message exceeds this limit, it’s split into multiple segments—each then containing 153 characters.
What is SMS Variable?
To use variables in your SMS, include them in curly braces, like {{variable}}. The system will automatically fill in the correct information for that variable as long as the variable name matches a field in your contact information.
For further reading, see Attributes.
What is Campaign?
Campaign is a single communication effort with its own content made up of Modules, settings and configurations such as Calling Number and Additional Attempts. Campaigns are then scheduled to desired contacts at a chosen time.
Depending on factors like the campaign’s length, goal, channel selection, and number of messages, you can choose either a Broadcast or a Sequence.
What is Broadcast Campaign?
Broadcast Campaign sends a single-channel message and is therefore using only one Module. Use it when you want to deliver one Voice / 2-Way SMS / SMS / Email.
What is Sequence Campaign?
Sequence Campaign sends series of messages in one key channel or multiple. Sequence Campaign uses multiple Modules. Payment Reminder example:
- Bad Debt Prevention: Soft SMS before the invoice is even overdue
- DPD 2: soft Voice Reminder for overdue payment
- DPD 2: Also Email Reminder (omnichannel)
- DPD 3: Second Attempt of the Voice Reminder
- DPD 6: more demanding SMS
....
(DPD = Days Past Due)
What are Targets?
Duration Targets, Response Targets and Event Targets allow you to measure and optimize your conversion, calculate ROI, and later use them as triggers to initiate other automated actions.
What is Duration Target?
Duration Target is defined in the Voice Module Workflow, where you assign it a name and specify both a Duration value to be achieved and a Monetary value.
In a Sequence Campaign, you can then use a previously defined Duration Target as a trigger in an If/Then Condition, for example to send an Early Hangup SMS to contacts who hang up before reaching the target duration.
What is Hang-Up SMS?
SMS can be automatically sent to contacts who hang-up during the call. Hang-Up SMS can be created in Sequence Campaign by using Target as a trigger in an If/Then Condition.
What is No-Answer SMS?
No-Answer SMS is a follow-up text message that is automatically sent to a contact when they do not answer a phone call. No-Answer SMS can be configured for each Campaign.
What is Calling Attempt?
A call attempt is a single effort made by the system to place a phone call to a contact. To ensure good reach, it's suggested to have multiple call attempts and No-Answer SMS.
What is Campaign Template?
Pre-designed set of Modules tailored to a specific use-case following industry's best practices. Campaign Templates help you get started quickly and you can of course customize them to your needs.
What is Schedule?
A Schedule defines when your Campaign is launched and to which Contact List. Each Schedule is created using the current settings in that Campaign. After that, you can freely change the settings — it won’t affect the schedules that have already been created.
You can Schedule Campaigns manually or use API / Integration. See Documentation.
What is Dashboard?
The Dashboard is the front page of Optimized.App and it provides an overview of ongoing and completed campaigns, key performance metrics and short summaries of recent activity. In addition to self-service reports we aim to send our customers other high-quality reports, for example on a monthly basis.
What is Campaign Schedule Report?
Metrics for a specific Campaign Schedule i.e.:
- Voice Campaign "Employee Survey" | today at 12.00 | to B2B Customers
You can choose to read metrics in-app or download CSV / XLSX.
What is Custom Date Range Report?
Metrics for a specific Campaign at given date range.
You can choose to read metrics in-app or download CSV / XLSX.
What is Recommendation Engine?
Each contact can be reached through the best channel at the best possible time for them. Our algorithm can improve the reach and efficiency of your outreach by double-digit percentages.
What is Contact List?
XLSX or CSV List of Contacts and their information.
You can import lists manually or use API. See Documentation.
What is Opt-Out Contacts?
You can opt-out specific contacts by typing their Email or Phone Number and then choose either add opt-out or remove the existing opt-out.
Opt-Out doesn't remove Contacts from your Lists. Suppressed contacts just no longer receive outbound from you.
What is Profile?
Each Contact has their own Profile in our system which provides exceptional possibilities for message tailoring and data handling.
What is Attribute?
Attributes are contacts' data fields you choose to import. Phone Number and one additional Primary Field is enough but with more imported data you can build more tailored and personal messaging for example by being able to add first names and other identifiers to your messages, send payment information via SMS, maintain profile-specific data on payment status, and other ways to enhance communication and its effectiveness in related processes.
What is UUID?
You may need the IDs of different objects when building an integration, or our Support team may ask you to provide them. These IDs are unique identifiers that allow us to locate and identify specific objects within the platform and database.
There are these UUID's:
- Group ID (uniquely identifies each customer account/tenant)
- Campaign ID (uniquely identifies each campaign and is used, for example, in API requests)
- Module ID (uniquely identifies each Module)
- Action ID (uniquely identifies each Action, such as a call intro)
- List ID (unifies the Contact List)
- Contact ID (unifies the Contact/Profile)
Updated on: 30/03/2026
Thank you!